Marketing encompasses the entire business – from the customer's point of view. | Peter Drucker

Studio Skye Portfolio | Direct Marketing

Direct Marketing in the Marketing Mix

Individuals have different pulse points and respond to marketing messages through a variety of media. Despite recent trends of pure digital marketing, multi-channel marketing remains powerfully strong in reaching your target market and direct marketing still very much has a place in today’s marketing mix. A balanced marketing budget will allow you to capitalize on every opportunity to reach your market, whether it be a direct mail postcard, flyer, direct response card, announcement, invitation, or other form of direct marketing communication.

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